Privacy Policy

Privacy Policy Applicable to Users of Ari & Elle

Ari & Elle Mobile Ltd. (“Ari & Elle,” “We,” “Us” or “Our”) recognizes the importance of safeguarding the personal information provided to us by the users of our mobile application (the “App”). Ari & Elle is committed to safeguarding that personal information and has implemented this privacy policy (the “Policy”) and internal policies and practices to keep your personal and financial information secure.

The Policy covers our collection, treatment and use of personally identifiable information and/or personal data that is collected via the App from visitors to the App (“Visitors” or “Users”) when such Users electronically communicate with or otherwise access the App.  This Privacy Policy covers only Personal Information that is collected through the App and does not govern Personal Information collected from any other source or in any other manner.

You are responsible for making sure that you are aware of Ari & Elle’s most current Privacy Policy. You can tell when we make changes to this Policy by visiting the page you’re reading now and referring to the “Last Updated” date at the top of this page to learn when this Policy was last revised.

The Privacy Policy is incorporated by reference into and made a part of our Terms and Conditions of Use of the App, and explains how Users’ information and data is used:

  • California Privacy Rights

  • Collection and Use of Information

    • Collection of Information

      • Collection and Use of Personal Information

      • Financial Information

      • IP Address

      • Third Party Applications

      • Other Information

    • Use of Cookies, Plug-ins and Web Beacons; Use of Google Analytics

    • Do Not Track Signals

    • Your Consent

      • In General

    • Use of Information

      • In General

      • Opting In and Opting Out of Electronic Communications

      • Lawful Access, Legal Action and Investigations

      • Disclosure of Personal Information to Non-Affiliated Third Parties

      • Acquisition of Business

      • Retention of Personal Information

  • Links to Other Social Media Features/Apps/Websites

  • Information Storage and Protection

  • Options to Review and Opt-Out Choices

  • Changes in Policy

  • Governing Law

  • Contact Us

California Privacy Rights.

Under California law, California residents who have provided personally identifiable information to a company may have the right to request a list of all third parties to whom that company had disclosed such information for the third parties’ direct marketing purposes during the preceding calendar year, along with a list of the categories of Personal Information that had been so disclosed.  If you are a California resident who would like information on how to exercise your rights concerning third party disclosures, you may send an email to

Collection and Use of Information

The Personal Information We Collect.  This Policy applies to all information collected by or submitted to the App.  We consider “Personal Information” to mean information about an identifiable individual.  Users can only create an account on the App through Facebook. If you create an account, subscribe to our mailing list or purchase items from our App, you will be asked to provide a variety of information including, but not limited to, your name, mailing and/or shipping address, email address, phone number, and other similar information about you. If you create an account, you will provide your user name and password. You will also be asked to give us access to your calendar. If you agree to allow us access, we will collect birthdays and other special events listed on your calendar.  When you create your account through Facebook, your user information maintained by Facebook will also be provided to us.  Additionally, when you access the App using a mobile device, we may collect and process real-time information about your location and your mobile device, including the unique identifier for your device. Most mobile devices allow you to turn off location services via the device’s settings menu. If you do not want us to collect your location information, you will need to turn off that feature in your device settings.

In using the App, you may provide certain personal information about third parties, including but not limited to their age, gender, e-mail address, physical address, name, and telephone number. This information will be used and retained by us for the sole purpose of fulfilling any gift orders you place with us for delivery to such third persons. Upon completion of fulfillment your order and delivery of gifts to such third persons, we will destroy or delete any personal information about third persons to the extent such information allows us (or anyone) to identify a particular person. To the extent we maintain any personal information provided to us by you concerning a third person, such information will be anonymized and may be aggregated with other anonymous information.

Financial Information.  Ari & Elle will also require billing and payment information such as credit and debit card information when you make online purchases from the App. However, all payment transactions entered into on the App are processed by Stripe, a third party payment processor.  You will provide your payment information to Stripe, and Stripe’s Privacy Policy and Terms and Conditions of Use will govern use and disclosure of that information.  We encourage you to read carefully Stripe’s Privacy Policy and Terms and Conditions of Use, which can be found at Ari & Elle does not use or store your financial information. The only financial information that is stored by Ari & Elle are the last four digits of your credit or debit card to enable Ari & Elle to facilitate your payment transactions.

IP Address.   An IP (Internet Protocol) address is a number that is automatically assigned to your computer by your internet service provider when you log on. Your IP address is not linked to your Personal Information but Ari & Elle does reserve the right to use IP addresses to identify individuals who threaten the App or other users or visitors.  IP addresses may also be used to help diagnose problems with the App and to gather broad demographic information. 

Third-Party Applications.  Some Users or visitors may connect with the App using Facebook or other social media platforms. If you decide to connect to the App through an external, third-party application, you will be granting App permission to receive information from such third-party applications. 

Other Information.  When you access the App, Ari & Elle will automatically receive some information about your use of the App.  The type of information that is automatically collected by Ari & Elle includes such things as the date and time of access of the App, the Internet protocol (IP) address of the mobile device that you are using, the domain and host from which you access the Internet, your browser software and operating system, the referring page on, and the kinds of activities you are engaging in on the App, including but not limited to the pages you viewed and the features that you used.  This information is used to help us improve and enhance the App to better meet the needs of its users. 

Ari & Elle contracts with non-affiliated third parties/business partners to host the App and to provide data collection and reports regarding visitors’ activities on the App. On our behalf, these non-affiliated third parties/business partners use cookies to receive and collect information anonymously (meaning without attaching it to any personally identifiable user) about Users’ activities and collect and aggregate such information as collected from many Users of the App. These non-affiliated third parties/business partners have agreed not to use this information other than (i) in connection with providing services to us to make our App more useful and efficient, (ii) as permitted in this Privacy Policy, or (iii) as otherwise permitted by law.  

Ari & Elle will also aggregate anonymized Personal Information and may use, share and disclose such aggregated information as permitted by law.  For example, we may use such information for research and product development purposes, and may also share such aggregated information with Ari & Elle’s business partners.

Regardless of whether a User has chosen to limit Ari & Elle’s sharing of Personal Information as collected on the App, Ari & Elle may, without restriction, use, share and disclose aggregated statistics about Users, along with specific information concerning individual Users that is not Personal Information in any way permitted by applicable law.

Use of  Cookies and Web Beacons; Use of Google Analytics 

 The App may make use of: (i) “cookies” - small data files which we may send to your device or computer on the basis of the information that we have collected about your visit; and (ii) “web beacons” – small strings of code that provide a graphic image that surveys visitors’ internet activity.  They contain information allowing us to recognize when someone is visiting the App and to keep track of his/her preferences, but the information collected does not contain, and is not attached to your name or any other Personal Information specifically identifying you.  Through the use of cookies and web beacons, we may automatically collect information about your online activity on our App, such as the links you click and the searches you conduct on our App.  Cookies are stored in your computer’s browser or on your hard drive and can then be retrieved by the App.  Two kinds of cookies may be used: so-called “session” cookies, which are deleted from your computer when you leave the App and are used purely to help you to navigate around the App; and “persistent” cookies, which remain on your computer so that the App can recognize you when you return.

We may also use third-party advertising companies to target and show you advertisements when you visit the App.  These third-party advertisers may send “cookies” to your computer or other device to gather information about your preferences to provide you with advertising that is more likely to relate to your interests.

On occasion, App permits third-party advertisers and ad networks to place their own cookies on our App to track Visitors’ activities on the Site.  This enables such companies to recognize Visitors (but without any Personal Information about them) so that advertising can be delivered (either during the time that the User is on our App or at such time that the User is visiting a website or other App that we do not control) that is tailored to their individual interests (whether for Ari & Elle products or for the products or services of others), based on what has been learned from the Visitors’ activity on the App.  This practice is called “interest-based advertising,” and the practices of these third-parties are not covered by this Privacy Policy.

Ari & Elle offers you choices about the collection of information on our App. App adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.  If you decide you do not want to receive personalized ads from third-party advertisers and ad networks please visit, where you can learn more about opting out from receiving interest-based advertising.

If you want to delete any cookies that were already sent to your device, please refer to your web browser’s “Help” facility.  In addition, most web browsers can be set to prevent you from receiving new cookies, notify you before accepting cookies or disable cookies altogether. Details about this can normally be found in the “Help” facility provided with your browser.  

Ari & Elle uses a web analytics tool called Google Analytics that helps website and mobile application owners understand how visitors engage with their websites.  We can view a variety of reports about how visitors interact with our App so we can improve it. Google Analytics collects information anonymously.  Google Analytics uses cookies and IP addresses, and reports website trends without identifying individual visitors. In the event a visitor to the App voluntarily submits contact information to Google Analytics, that company may then associate such information with the applicable IP address to enable us to see that visitor’s specific interactions with our App. For more information related to Google Analytics, click here: You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-On. For information about and to install Google Analytics Opt-out Browser Add-on, click here:

Do Not Track Signals 

Certain web browsers provide users with an option by which you may have your browser send a “Do Not Track” signal to an application or website that you are visiting, advising the recipient websites that you do not want to have your online activity tracked.  However, the way browsers communicate such “Do Not Track” signals is not yet uniform and, accordingly, our App does not take any action in response to such signals.  In the event a final standard is developed and accepted, we may reassess how we should respond to such signals.

Your Consent

In General

We only collect, use and/or disclose your Personal Information with your consent. Your consent may be implied from the circumstances or may be expressly given for a particular purpose.  For example, when you submit your Personal Information to us, you are consenting to the collection, handling, use and disclosure of your Personal Information for the purposes identified or apparent at the time of collection and as otherwise described in this Privacy Policy.

You must be 18 years of age to use the App.  Ari & Elle does not knowingly collect or maintain any Personal Information from children under the age of 13, and no part of this App is designed with the purpose of attracting such children. If you use the App from any country outside the United States, the various communications will necessarily result in the transfer of information across international boundaries.  By visiting the App, you consent to these transfers.

Use of Information

In General.  We use the Personal Information your provide to us for the purpose of communicating with the parties to the transactions in which you are engaged or with other persons or entities with whom you are involved in connection with the transactions on the App and to process and bring those transactions to completion.  Your Personal Information may also be used in the following ways:

  • to deliver materials, information and services to you and to gift recipients,

  • to give you notice of and/or resolve any problems that may arise in connection with our services,

  • to better understand the needs and interests of our customers,

  • to analyze the success of our services and App and for research and development purposes,

  • to manage the App’s interactive functionality,

  • to help us improve and enhance the App experience for all of its visitors, and customize the content on our App,

  • for compliance with our legal and regulatory obligations,

  • as otherwise reasonably required to provide customer services and maintain the App,

  • to investigate potential breaches of the Terms and Conditions of Use of the App,

  • to investigate potentially unlawful activity,

  • for any other purpose outlined in this Privacy Policy and/or the Terms and Conditions of which this Privacy Policy is a part, and

  • as otherwise permitted by law.

We may also use your Personal Information to contact you via direct postal mail and/or electronically, including by text message and telephone, to the extent such activity is permitted by law. This information may also be used to help Ari & Elle and its commercial partners, and services providers deliver information to you, and for other purposes as are reasonably necessary to provide the services requested by you. All costs of communications to or from your mobile device will be borne by you, including text message charges. Additionally, we reserve the right to retain your correspondence with our customer service representatives and to record telephone calls between you and our customer service representatives.  You may opt-out of receiving future mailings or other messages from us by following the instructions in the e-mail or other message you receive from us or by following the instructions set forth in the Opting In and Opting Out of Electronic Communications section in this Policy.

Opting In and Opting Out of Electronic Communications.   At certain points where Personal Information is collected on our App, there may be a box to indicate that you wish to receive certain information or communications from us. If we send you  electronic communications, such as emails, at any time, you will be given the opportunity to opt out of receiving future communications.

Lawful Access, Legal Action and Investigations.  Your Personal Information may otherwise be disclosed to non-affiliated third parties as either permitted by, or to comply with, applicable laws and regulations.  Your Personal Information is transmitted to and stored only on servers located in the U.S.  We may disclose Personal Information if we believe it is necessary to investigate, prevent, or take action regarding suspected illegal activities or fraud, situations involving the physical safety of any person, violations of our Terms and Conditions of Use, or otherwise in accordance with applicable law. 

Disclosure of Personal Information to Non-Affiliated Third Parties. In addition to the above disclosures, Ari & Elle may share your Personal Information, without restriction, with companies and organizations that we retain to perform services for us, such as those that provide data processing, computer software maintenance and development, and companies providing professional, legal or accounting advice to us.  In such situations, Ari & Elle requires that these companies and organizations agree to (a) maintain the confidentiality of the Personal Information, and (b) limit the use of such Personal Information to the purposes for which it was provided.  We will not sell, rent or market Personal Information collected on this App to non-affiliated third parties for their marketing purposes, unless we have your consent.  However, we may disclose aggregated statistics about visitors to the App, along with anonymous information concerning individual users of the App.  We may combine anonymous information and/or aggregate information we collect with additional anonymous and/or aggregate information collected from other sources. We may share anonymous information (including aggregate information) we collect regarding our users with third parties (such as advisors, and/or consultants) for various business purposes including conducting general business analysis, and developing App or website content and services.

Acquisition of Business.  In the event that Ari & Elle, or an affiliate of Ari & Elle is involved in a merger, acquisition, consolidation, restructuring, reorganization, liquidation, sale or similar transaction relating to any portion of its business and/or assets, or in the unlikely event that Ari & Elle goes out of business or enters bankruptcy, each User hereby acknowledges and agrees that the App, all data collected on the App (including Personal Information still within our possession, custody or control), and any of our rights and obligations under this Privacy Policy may be included in the assets of, and/or transferred pursuant to, such transaction, and that any acquirer or successor (or a third party through bankruptcy) of App may continue to use the Personal Information as set forth in this Privacy Policy.  If that occurs, a notice will be posted to such effect on the App and/or notification will be provided by any other media or contact method as may be required by applicable laws and regulations. 

Retention of Personal Information.  Personal Information about you is retained to deliver our services and to otherwise fulfill identified or apparent purposes and may be retained for record-keeping. At some point Ari & Elle may elect to destroy, erase or anonymize your Personal Information. Once anonymized, we undertake not to re-identify the information.

Links to Other Apps, Websites and Services

The App may contain links to various other apps and sites. These sites may ask to collect user information voluntarily or otherwise collect certain information (for example, your IP address).  Please be aware that these other websites may have different privacy policies that may subject users to different privacy practices. Please review the privacy policies of such other websites for information concerning what information is collected on such websites and how it is used.

Our App also includes social media features, such as Facebook, Instagram or other interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our App. Your interactions with these features are governed by the privacy policy of the company providing the feature, which we encourage you to review. 

Information Storage and Protection

Ari & Elle will maintain reasonable procedures to protect the security and confidentiality of Personal Information provided to it by Users, in accordance with applicable law.

There are industry standard safeguards in place to protect Users’ Personal Information, such as the use of firewalls and SSL certificates, and limiting access to such information by company personnel.  Personal Information will be stored in databases and servers located in the United States. However, no transmission made through the internet can be made completely secure, and accordingly, we will not be liable for the disclosure of any Users’ Personal Information that occurs as a result of transmission errors or the actions of any third party to the fullest extent permitted by law.

In the unlikely event that we determine that there may have been a security breach that results in the unauthorized disclosure of Personal Information to a third party, Ari & Elle will promptly notify consumers whose Personal Information it reasonably believes may have been compromised by posting information on the App and, if email contact is possible, then also by sending an email notification with respect to the situation.

Options to Review and Opt-Out Choices

In the future, we may send you electronic communications, such as e-mails, at which time you will have the ability to opt-out of receiving such electronic communications from Ari & Elle. Additionally, Users may access, review and, in certain situations, update, revise and/or delete certain Personal Information by accessing and editing their accounts on the App or by sending an e-mail to our privacy officer at  Further, please note that while you may request the updating, revision or deletion of such information, a copy of the unrevised information may be maintained in Ari & Elle’s records after any such revision or deletion. 

As the App evolves, Users may be offered additional options for reviewing and/or editing Personal Information.  Please check this Privacy Policy often to make sure you have reviewed the most recent version.

If for any reason you wish to discontinue the use of the App and have your Personal Information removed from our database, please contact us at

Changes in Policy

From time to time, Ari & Elle’s Privacy Policy may change. Ari & Elle will post changes to the Privacy Policy on the App. Please review this Privacy Policy often so that you will remain abreast of our current policies. Users of the App are responsible for making sure they are aware of the provisions of Ari & Elle’s most current (see the date at the top of this Privacy Policy) Privacy Policy.

Governing Law

This Privacy Policy shall be governed by the laws of the State of New York of the United States of America, without regard to its conflict of law provisions.  Please click here to review the terms relating to Disputes and Governing Law for this App.

Contact Us

If you have any questions or complaints concerning this Privacy Policy or our handling of your Personal Information you may contact us at


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